Coaching,built different.
The most profitable operating system for tier 1 coaches. You stay a coach. Clients stay for years.
+2.000 coaches run daily on CoCoach
Ina Moor
Tomas Fjeldberg
Pia Seeberg
Anna Haag
Andreas Stokkeland
Catrine Collins
Coaching, rebuilt around the Group.
1:1 has its place. Beyond 50 clients, it stops scaling. Group coaching doesn’t.
0
assistants on payroll
3x
your profit
6x
more clients
Same coach. Same followers. One explanation
One start date per month for clients
A new cohort every month. Strangers become the reason each other shows up.
Group, yet deeply personalized
Group doesn’t mean generic. You shape the clients program based on level and goals.
A living program. Not a template.
New phases, seasonal challenges, new habits. It never ends, and the group moves through it together.
Priced like a membership
Around €70 a month, and clients commit well beyond what is common with 1:1.
Your product sells itself while you coach.
No calls, no closer, no commission. Your clients sign-up online and get direct access to your app.
Time to make it great.
1:1 spends your hours covering clients one by one. Here every hour serves the whole group. No assistants, no stand-ins.
One sales week. Three growth weeks.
Frequent sales posts on Instagram kills your reach. One start date a month means you build your audience three weeks, and sell to it in one.
A team on our payroll, not yours.
Business developer, ads and marketing specialists, growth support, built around you from day one.
The recipe, tuned to you.
Built from coach after coach and applied to amplify what makes you different. Your ideal clients, won and kept for years.
We think in years, not programs.
One offer serves a moment. Together we build the suite of offers that serves the life of your client: courses, groups, 1:1, in the order their life calls for.
Of course, we also cover all the basics
None of this is what makes us different. It's what makes the difference possible. The everyday machinery of your coaching business built properly, so you don't have to think about it.
1:1 Programming
Workouts, habits, check-ins and nutrition in one plan per client. Just like you are used to.
Client App
Your clients train in an app carrying your name, your icon and your colours.
Nutrition
Meal plans, AI food logging, recipes, and calorie tracking, all in the same app.
Community
One shared feed for your whole group. Questions, answers and wins in one place.
Website builder
Your own brand, domain, and signup flow. Easy to manage within the Web Studio.
Payments
Automatic payments and payouts that completely run themselves, within your control.
Client Management
Every client in one view. Progress, messages, check-ins. Built to hold thousands at ease.
Marketing
Lead magnets, email flows and campaigns. See which channel actually brings signups.
followers. Two ways to coach them.
| 1:1 at scale |  CoCoach model | |
|---|---|---|
| Followers who become clients | 0.4% → 400 | 2.5% → 2.500 |
| Price, ex. VAT | €160/mo | €56/mo |
| Monthly revenue | €64.000 | €140.000 |
| Assistant coaches | 3–4 | 0 |
| Inside sales | 1–2 on the phone | 0 |
| Marketing | €6.400 | €6.400 |
| Monthly profit | ~ €10.000 | ~ €106.000 |
| Where your time goes | Managing people | Coaching clients |
Ask us how a coach runs 2.000+ subscribing clients with zero staff.
Coaches who stayed coaches
Most coaches think they're selling a good training program. Actually they're selling overtraining.
If I'm a CEO — which I am in my own company — CoCoach would be my executive board. My team.
If I had all of my clients one to one, I would have been totally burned out.
I wish someone had told me early on to follow my own passion. Don't feel you need to fit into a box.
I'm the CEO of my own business, but CoCoach is a valuable partner.
CoCoach is my coach. I coach people, but CoCoach coaches me to be a better business woman.
I used to think growth meant more clients and more followers. Now I know growth means more time with my family.
CoCoach will help you. They will not control you.
Sara Wiss
Listen to Sara tell her story.
Oona
Listen to Oona tell her story.
Ina Moor
Listen to Ina tell her story.
Moving will cost you work. Staying will cost you profit.
Add, don’t switch. CoCoach runs 1:1 and group. Your clients, your prices, your coaching continue exactly as they are.